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Sports cannot advance and grow if are not linked to innovation and sustainability, a concept that LaLiga and Sports + Vitality know really well. This is why both organizations managed to create and launch its first environmental sustainability challenge in Breda.

The challenge focused on areas such as energy consumption and mobility, generation of waste, water consumption, and sustainable (re)construction. All companies play a role in achieving the goal of creating a culture of environmental sustainability within LaLiga.

Thus, more than 40 companies from the Benelux regionapplied to be part of the event, and nine were selected and given time to pitch the clubs with solutions with focused on football performance.